We have elaborately selected 24 household brands in the whole ,from the faraway north Europe ,to Italy, Germany, UK, Sweden and Netherlands, to USA, and even to the neighboring Japan and Hong Kong……The different cultural backgrounds and the different regional distribution have formed their unique characteristics and the different opinions for the life. Although ,they themselves are also part of the globalization, through the differentiated orientation, selection and recombination, they have fulfilled that even if the most tenuous part has also been marked with the most individualized brand, thus to produce the effects in the dissimilation.